[转帖]值得克隆的WBSA五大经营绝招之二：渠道可以两套设

三国演毅

<p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span lang="EN-US">2007</span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;; mso-hansi-font-family: &quot;Times New Roman&quot;;">年前，</span><span lang="EN-US">WBSA</span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;; mso-hansi-font-family: &quot;Times New Roman&quot;;">和其他企业一样，发展各地加盟商。</span><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;; mso-hansi-font-family: &quot;Times New Roman&quot;;">一个地区设一个加盟商，风险很大。一个机构做不好，整个地区市场就会垮掉。设两家，就会自我竞争，把利润分薄。</span><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span lang="EN-US">WBSA</span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;; mso-hansi-font-family: &quot;Times New Roman&quot;;">也遇到这样的问题。</span><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span lang="EN-US">2007</span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;; mso-hansi-font-family: &quot;Times New Roman&quot;;">年，</span><span lang="EN-US">WBSA</span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;; mso-hansi-font-family: &quot;Times New Roman&quot;;">推出行业研究院系列，即分行业发展认证机构。行业认证机构依托大城市，把行业的精英市场拉起来。</span><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;; mso-hansi-font-family: &quot;Times New Roman&quot;;">用饮料行业的话说，这相当于：既通过各地机构卖成品饮料，又通过行业机构卖可兑水的原液。</span><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;; mso-hansi-font-family: &quot;Times New Roman&quot;;">两套机构形成矩阵态，交叉合作，把市场精细地开发出来。</span><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;; mso-hansi-font-family: &quot;Times New Roman&quot;;">更为重要的，领衔行业认证机构的全是策划师</span><span lang="EN-US">--</span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;; mso-hansi-font-family: &quot;Times New Roman&quot;;">过去的客户。把客户变成职工，这样的服务不能不说是到家的服务。</span>

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